Sydney Sweeney Jeans Ad Controversy: What Went Wrong with American Eagle’s ‘Great Genes/Jeans’ Campaign
In July 2025, the “Sydney Sweeney jeans ad” for American Eagle dropped, instantly going viral—and becoming one of the most talked‑about campaigns of the year. With a cheeky pun — “Sydney Sweeney has great genes” (later crossed out to jeans)—the campaign sparked backlash over accusations of endorsing eugenics, boosting American Eagle stock, and polarizing Gen Z audiences. Here’s a breakdown … Read more